Course Overview

In this master class, you will learn the newest strategies (by social platform) to draw organic traffic to your social media sites. You will also learn how to develop a social media calendar and create a schedule for your posts to make sure your content is relevant and top-of-mind for your audience. You will also learn how to leverage influencer marketing and see if it is right for your overall marketing goals.

In this class, you will cover some foundational social media strategies to generate organic traffic for the following platforms:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

After completing the 50 question final exam, you will have a solid foundation in the following social media marketing tactics:

  • Build an organic Facebook strategy to attract the audience specifically for your brand
  • Develop an organic Instagram strategy and take advantage of Instagram’s unique business features that give you a more personalized connection with your audience
  • Leverage Twitter’s unique platform to help you develop a solid plan for how multiple departments in your organization can use social listening to develop better relationships with your audience
  • Create a LinkedIn content plan to help you take advantage of the platform’s direct B2B connections
  • Never under or over-post on your company social media accounts again by learning how to develop a social media calendar for all of your social media accounts
  • Discover the strategies we use here at Navaquest Business to create the appropriate content type for each platform and use high yield strategies to get the most out of each post
  • Learn more about influencer marketing (from an influencer’s perspective) and see if these strategies align with your current marketing strategy and goals

Course Outline 

Lesson 1: From The Author
Lesson 2: Social Success Cycle
Lesson 3: Social Media Marketing Goals
Lesson 4: The Customer Avatar
Lesson 5: Which Social Media Channel Is Right For You
Lesson 6: Engagement vs Seeker Channels
Lesson 7: 10 Minute Social Media Audit
Lesson 8: Social Media Dont’s
Lesson 9: When to Automate

Lesson 1: Why Listen?
Lesson 2: Social Listening Goals
Lesson 3: Social Listening Tools
Lesson 4: Social Listening Metrics
Lesson 5: Social Listening Setup
Lesson 6: Social Listening Keyword Planning
Lesson 7: Tool Demo: Keyword Alert Setup
Lesson 8: Listening Without Paid Tools
Lesson 9: Using A Feedback Loop
Lesson 10: Tool Demo: Tag And Task Setup
Lesson 11: The 3-Step Social Customer Service Plan

Lesson 1: Why Influence?
Lesson 2: Social Influencing Goals
Lesson 3: Social Influencing Tools
Lesson 4: Social Influencing Metrics
Lesson 5: Growing Social Profiles
Lesson 6: Social Media Bouncing
Lesson 7: Social Media Topic Map
Lesson 8: 7 Blog Post Templates
Lesson 9: Socializing Blog Content
Lesson 10: Step 1 – Splinter
Lesson 11: Step 2 – Visualize
Lesson 12: Step 3 – Broadcast
Lesson 13: Step 4 – Tag
Lesson 14: Step 5 – Monitor
Lesson 15: Step 6 – Schedule
Lesson 16: Tool Demo – Edgar
Lesson 17: Defeating The “Social Fire Hose”
Lesson 18: Tool Demo – Facebook’s Boost Post Function
Lesson 19: What’s Your SOP?

Lesson 1: Why Network?
Lesson 2: Social Networking Goals
Lesson 3: Social Networking Tools
Lesson 4: Social Networking Metrics
Lesson 5: What Is Media?
Lesson 6: Long Tail Media Outreach
Lesson 7: What Does Long Tail Media Want?
Lesson 8: Networking By Topic Map
Lesson 9: The “Short List”
Lesson 10: Reverse Media Outreach
Lesson 11: Staying Compliant

Lesson 1: Why Selling?
Lesson 2: Social Selling Goals
Lesson 3: Social Selling Tools
Lesson 4: Social Selling Metrics
Lesson 5: The Value First Strategy
Lesson 6: Value First Offers
Lesson 7: The Customer Journey
Lesson 8: Content Segmentation
Lesson 9: Segmentation + Retargeting
Lesson 10: DEMO: Setting Up A Segmented Website
Lesson 11: Content + Social Media + Ad Retargeting
Lesson 12: Putting It All Together

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Course Details

- Tuition: $495
- Level: Intermediate/Advanced
- Setting: Online/Virtual
- Course Length: 7 Hours
- Expected Completion Time: 3 - 7 Days

What's Included

  • The Social & Community Mastery Course
  • 5 Core Modules
  • 62 Video Lessons
  • 9 Handouts
  • 5 Quizzes (1 for each module)


If you’re a business owner, this certification is a great way to learn social media & community marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this certification is a tangible way to show that you are a Social & Community Manager, which could help you attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).


* You will be redirected to our secure payment provider

Not sure if this is the right course? Contact Theresa Timm and schedule a time to chat. 

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